How It Works
The PreFlight Process
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Advertisers set up their campaigns, including targeting and measurement, using their DSP of choice
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2. Advertisers provide PreFlight with their creative, ideal publisher list, black list, budget, campaign goals, targeting, and desired CPMs
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3. PreFlight provides advertisers with a Deal ID, minimum bid CPM, and returns creative with the PreAmble attached
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4. Advertisers create VAST tag, including pixels and measurement tracking
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5. Advertiser launches their campaign and provides PreFlight access to KPI tracking
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6. Using collected data, PreFlight works with the advertiser to continually optimize
Make A Real First Impression
Total Targeting Control
Including a PreAmble gives you more oportunities to reach an audience that’s paying attention—to your ads, not their phones.
Information and Customization
PreFlight empowers advertisers with control and visibility into attention and co-viewing metrics, plus consistent A/B testing, creating campaigns that surpass their objectives.
Your Platform, Your Choice
Our PreAmbles are available for OLV, CTV, and DOOH platforms for both live and VOD content. No matter where you run your video ads, PreFlight has options for you.